Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

The book begins by looking at a number of myths that arose in the wake of the rise of business. The changes during Gilded Age trachtrnberg the foundation of the present era. The final chapter is the White City about the World’s Columbian Exposition as the “symbolic terminus change from a community based on equality to one based on consumption.

This is an early well, mid year front runner trachtenbsrg best book I’ve read all year.

His use of novels, poetry, popular journalism, and other sources is particularly inspired. Jun 06, Laura rated it it was amazing Shelves: As cities grew, rural areas necessarily declined, partly through sheer population migration but also through changing power dynamics which placed rural areas as dependent entities, useful only as sources of raw materials.

Common terms and phrases advertisement American American Railway Union Billy Billy Budd buildings campaign capital capitalist century character Chicago Civil corporate critical culture decades Democratic dime novels economic Edison eight-hour day enterprise especially essay experience factory Fair fiction Gilded Age Henry Howells Howells’s human ideal immigrant implied incorporation Indian industrial intellectual Knights of Labor labor land Leo If literary Literary Realism Louis Sullivan machine machinery Mark Twain mass mechanical ment middle-class modern movement novel Olmsted organization ownership park party perceptions political popular production Pullman Pullman strike radical railroad realism reform regions represented Republican role seemed served social society space amerlca strike style Sullivan Thomas Eakins tion tive ture Turner union urban values vision wealth West White City Whitman word workers working-class World’s Columbian Exposition writes wrote York.


In each of these chapters, he identifies how signs of progress also included their opposite. Perhaps upon closer reading I will more fully understand the multifaceted meaning of “incorporation” that Trachtenberg employs and constructs.

The department store and the urban marketplace in general, with the help of advertising, which sought to obfuscate the relationship trachtenberrg production and consumption. To purchase short term access, please sign in to your Oxford Academic account above. A fascinating look at the role that incorporation has had on the politics and culture of America.

This clearly generated significant opposition.

The Incorporation of America: Culture and Society in the Gilded Age

In this latest addition to the American Century series, Professor Trachtenberg American Studies and English, Yale attempts a synthesis of current thinking as regards the “”effects of the corporate system on culture, on values and outlooks, on the ‘way of life,'”” from the end of the Incorpkration War to the early s.

Trachtenberg begins his study with Frederick Jackson Turner’s frontier thesis.

He shows how incorporation was a structural cultural phenomenon. It seemed the victory of elites in business, politics, and culture over dissident but divided voices of alwn, farmers, immigrants, blacks, and women” I’m quite sure I could have lived the entire rest of my life and never had any one recommend this book to me in causal or non-casual conversation. Bourgeois Americans championed their corporations while still clinging to some Victorian beliefs, particularly edifying entertainments and the patriarchal family.


But another part of the message was precisely to keep that alliance aloof, not so much hidden incorpiration disguised but above reproach, beyond criticism. A variety of cultural responses ensued. Many of the foundations laid during this era have reached fruition in contemporary American culture and are spreading through globalization. The Incorporation of America: Trivia About The Incorporation Don’t have an account?

Most importantly, in this fight over values, the state came down on the side of capital to the point of inflicting violence on its own citizens.

The Incorporation of America – Alan Trachtenberg – Google Books

Mar 28, Santiano Guillen rated it really liked it Shelves: Incorporation also institutionalized knowledge and fragmented it through specialization. The Incorporation of America: In conclusion, he offers a highly problematic reformulation of the conflict between “”corporations”” and “”workers”” as a conflict, also, between “”a notion of culture as pleasing prospect”” and a “”still emerging but older notion of culture as solidarity.

Media reporter, reviewer, producer, guest booker, blogger. Michaele rated it it was ok Oct 07, Oxford University Press is a department of the University of Oxford.

Trachtenberg captures alaj effects of incorporation throughout society.

If you originally registered with a username please use that to sign in. Professionalism provided a new form of identity. Published February 6th by Trschtenberg and Wang first published March Here, in an updated edition which includes a new introduction and a revised bibliographical essay, is a brilliant, essential work on the origins of America’s corporate culture and the formation of the American social fabric after the Civil War.