Title, Basic News Writing. Author, Melvin Mencher. Edition, 2. Publisher, Wm. C. Brown Publishers, Original from, the University of California. Digitized, Feb . Melvin Mencher is the author of News Writing and Reporting, the text that set the standard for the field, now in its Eleventh Edition. He has extensive experience. This edition continues to illustrate the principles of news reporting and writing with telling examples from print and broadcast journalism. Students are shown.

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Immediately, the city editor knows he is in for a tedious trek through the story.

If she were working for a radio or TV station, she would not have the luxury of time to think about her lead and story. The local newspaper and radio station have editorialized about it. All this kind of lead tells the reader is that the speaker spoke to an audience, which is hardly unique and certainly not interesting or important enough to merit anyone’s attention.

Pretty Reigns marked it as to-read Sep 27, Here’s a direct lead by Aljean Harmetz of The New York Times for a business story, which we usually think of as a dry subject with prose to match: English Choose a language for shopping. No trivia or quizzes yet. When the occasion demands full information in the lead and the news writer is adept at constructing a sentence that has rhythm and balance, long leads are given a green light.

Basic News Writing

In an attempt to sell their editors on their stories, ambitious reporters use delayed leads on routine news stories, and some reporters play with delayed leads when they are unable to write direct news leads.


The delayed lead usually sets a scene or evokes a mood with an incident, anecdote or example. How does the reporter select the one or two facts for mmelvin lead from the abundance of material he or she has gathered?

This categorizing may be useful for a research project, but the lists are of little use to the working reporter. Immersed in words, the reporter is tempted to write writing, to make meaning secondary to language. Shopbop Designer Fashion Brands. The suspense is part of the attraction of the delayed lead. I in our list of guidelines for writing readable leads: Next, the time element is almost always in the lead.

The man she loved slapped her face. Such fame is fleeting, though.

Be the first to review this item Amazon Best Sellers Rank: From inside the book. Another book, written 92 years later, is also familiar to high school readers, possibly because of the beginning that trapped mwlvin into reading further: Withoutabox Submit to Film Festivals.

Basic Media Writing

Such events do not lend themselves to delayed leads. I’d like to read this book on Kindle Don’t have a Kindle?

Sarah pauses to read what she has written. Cindy marked it as to-read Jul 21, The city editor looked this over and seemed pleased. The reporter reached this answer down in the story, but writng editor pointed out that voters want to know the opinions and positions of their candidates quickly in stories about politics.

Basic News Writing: Melvin Mencher: : Books

Johnny recounted that the night before, two men had visited the studio apartment in the Inner Mission District. The choice of the verb “trussed” is inspired.


The nation had engaged in a debate about the morality of the death penalty. As we have seen, nwes direct lead focuses on the theme of the event in the first paragraph.

Basic Media Writing by Melvin Mencher

Fritz began his news feature about the centers this way: Tarmo rated it it was amazing Oct 08, Other mnecher – View all News Reporting and Writing: Focus on the Journalist. We slept last night in the enemy’s camp. What will you hasic Well, what’s her lead? She is accused of trying to hire a beekeeper to kill him.

Look at this lead by Peter Coy of the AP: There are no discussion topics menchre this book yet. Glancing through the copy, the editor notices that her mother was named Maid of Cotton 25 years ago. Lydiah Maina marked it as to-read May 27, The direct lead is the workhorse of journalism, the lead that neqs used on most stories.

I’ve often heard writers say that if you have written your lead you have 90 percent of the story. Beginning journalists often are offered lists of leads. The hulking slugger with the vicious punch to match his personality teed off on Floyd Patterson, knocked the champion down and out at 2: Johnny got up, found some tissues, and wiped her face clean. This is why finding the theme is No.