Use Baymard’s comprehensive e- commerce UX research to create “State of. B&H Photo – Home Depot – ASOS – Nordstrom – Sears – Amazon. Homepage Examples – Product List: Category – Payment.

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Office Depot 10 Usability Score: Now, when a new report comes out from your office we just buy it right away.

About – Baymard Institute

You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.

The selection interface for color and size variations, reusing content across variations, nistitute guides, along with the interfaces required for both product customizations and personalizations.

The implementation of post-purchase confirmations, incl. The reports that the Baymard folks do cost money, but they’re worth it. We have redesigned our checkout process and made changes to our category pages based on usability guidelines in the reports.

Order list item design, order tracking pages, third-party order tracking, how users get to order tracking, guest order tracking, order status emails, order cancellation, order receipts, and order status filters. Foot Locker 54 Usability Score: It’s a huge help and we’re excited to fix these issues. Grainger 44 Usability Score: Thank you for the great work!


Common pitfalls and optimizations such as avoiding filter attributes as instifute scopes, explaining industry-specific filters, and allowing users to combine multiple filter values of the same filter type. Crutchfield 7 Usability Score: Zalando 41 Usability Score: Which filtering types users need to narrow down product lists, incl.

In addition, the audit provides you with 30—50 prioritized suggestions for UX instktute with best-practice implementation examples. Want to know how your site would rank? Cary MoodyUsability Researcher at Hallmark.

Your approach and methodology has proven itself to be valuable. How to handle the form fields for all personal user data, incl.

About Baymard Institute

So I can confirm that these fixes have improved our checkout. The severity and frequency ratings have helped our development teams to prioritise which areas to improve first. Alex WrightDirector of Research at Etsy. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work! How to layout and structure information and navigation, describe complex flows or features, and finding and understanding self-service features, and the courtesy navigation.

Product Page Specifications Sheet.

I have caught up with the teams instjtute they all found your audit report really useful and are on board with the suggestions. The audit was extremely useful, I think we have gained valuable insight.


Most importantly out mobile conversions increased from 0. TigerDirect 59 Usability Score: I wanted to again express my appreciation for working with us on such a condensed time frame last month.

The reports contain precise, actionable insights and recommendations which are backed up by extensive research and data. All points in this study make incredible sense, and I cannot help but incorporate all of these suggestions.

In total the bayymard contains 38, UX performance ratings and 27, best-practice implementation examples.

Product Page Auxiliary Content. A personal live video onboarding session with a Baymard researcher with you and your team when you sign up. Nike 33 Usability Score: Newegg 52 Usability Score: Reading a report is one thing but actually forcing yourself to apply findings on a real world case was the greatest takeaway from the workshop.

See all 53 testimonials. I bought your guide over a year ago to help a large website I consult to improve their checkout.