Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.
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Needhi Sharma marked it as to-read Sep 07, Aman added it Dec 31, Archit Chandra marked it as to-read Sep 12, In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. Added to Your Shopping Cart. Shri marked it as to-read Apr 10, He also looks at several myths and contradictions surrounding this market ny draws upon his own experiences. A labor of love. Vinod marked it as to-read Jun 20, Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and commerce in New India.
India Reloaded: Inside India’s Resurgent Consumer Market – Wikipedia
A labor of love. The Currency of Emotion. He holds a postgraduate degree in communications and a graduate degree in economics. My library Help Advanced Book Search. Looking forward to more books from the indix.
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Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. October 8, The difference between affordable and cheap — India Reloaded Review. Unsourced material may be challenged and removed. Subhadarshi Guha marked it as to-read Aug 02, Articles needing additional references from March All articles needing additional references Pages to import images to Wikidata Official website not in Wikidata All stub articles.
Every marketeer should keep this book on his office desk as a ready reckoner. Dhheeraj marked it as to-read May 11, Lists with This Book. Description A richly insightful account of one of the most significant transformations in the world today.
To ask other readers questions about Consumer Indiaplease sign up. Among the many books I have read on the cultural evolutiontaking place in India, this is perhaps the most insightful. India in many ways is a “Nation of Nations.
Dheeraj insightfullymarries the rapid changes he chronicles with the assimilativefabric of India; where “and” trumps “or. Books by Dheeraj Sinha.
Consumer India: Inside the Indian Mind and Wallet
For years, I have marveled at how Dheeraj’s inquisitive brain continuously churns away to make meaning of everything he observes. Pavan Nadimpalli rated it really liked it Dec 11, Mar 25, Priyank Goyal rated it it was amazing. This makes India look even more difficult market than it is.